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III. Toy Licensing Participation by Type
By Carol Rehtmeyer

The toy industry's share of licensing by Property type as provided by LIMA is as follows:

Entertainment & Character Properties
34% toys & games
16% software / video

Sports Properties
15% toys & games
22% software / video

Trademark & Corporate Properties
7% toys & games
3% software / video
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Dreams and Reality
Getting To Market: Part I
Getting To Market: Part II
Big Fish, LIttle Fish
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• Successful Toy Licensing
Licensing vs. Self-Production
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