I. Licensing 101: Introduction By Carol Rehtmeyer

Making up nearly half of all licensing royalty revenue, the toy and game industry, (particularly when combined with software and video), has the greatest and most dynamic impact upon licensing than any other industry. The toy industry is approximately a 22.8 billion dollar per year industry; 30 billion when combined with software and video. Over one third of this revenue is derived from licensing. The toy industry's participation in licensing is monumental in terms of the licensing industry as a whole. LIMA estimates that 46% of all toys sold have a Property license. In the more grand scheme of things, LIMA notes that 20% of the entire licensing industry revenue is derived from toys and games with another 11% credited to software and video products. Per LIMA, the dollar figure for toys and games (not including software or video) based on just US license royalties, equates to approximately 10.5 Billion dollars in annual revenue.